Eye Tracking as a Tool for Sustainable Food Consumption Research

Abstract

This paper investigates the use of eye-tracking technology as a tool for examining sustainable food consumption behaviours. Positioned within a broader ethnographic and sensory research framework, eye tracking operates as a biosensor method capable of capturing consumers' visual attention and emotional responses during purchasing scenarios. The study demonstrates how this technology uncovers unconscious consumer preferences, offering valuable insights into responsible consumption patterns. These findings contribute to the development of green knowledge strategies and foster innovation within agroecological systems.